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Investments glossary

Advertising Budget


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Stay away from needle drugs. Richard Nixon is the only dope worth shooting.

— Abbie Hoffman

An advertising budget is an estimate of a company’s promotional expenditures over a certain time period. More importantly, it is the money a company is willing to set aside to accomplish its marketing objectives. When creating an advertising budget, a company must weigh the value of spending an advertising dollar against the value of that dollar as recognized revenue.

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