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Investments glossary

Bait and Switch


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We are totally opposed to abortion under any circumstances. We are also opposed to abortifacient drugs and chemicals like the Pill and the IUD, and we are also opposed to all forms of birth control with the exception of natural family planning.

— Judie Brown, President, American Life Lobby

Bait and switch is a morally suspect sales tactic that lures customers in with specific claims about the quality or low prices on items that turn out to be unavailable in order to upsell them on a similar, pricier item. It is considered a form of retail sales fraud, though it takes place in other contexts. While many countries have laws against using bait and switch tactics, not all occurrences constitute fraud.

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