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Investments glossary

Baseline

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Quotes of the day:

Stay away from needle drugs. Richard Nixon is the only dope worth shooting.

— Abbie Hoffman

A baseline is a fixed point of reference that is used for comparison purposes. In business, the success of a project or product is often measured against a baseline number for costs, sales, or any number of other variables. A project may exceed a baseline number or fail to meet it.



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