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Best Alternative to a Negotiated Agreement (BATNA)


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Quotes of the day:

All that is gold does not glitter; not all those that wander are lost.

— J. R. R. Tolkien, The Fellowship of the Ring, 1954

The best alternative to a negotiated agreement (BATNA) is the course of action that a party engaged in negotiations will take if talks fail, and no agreement can be reached. Negotiation researchers Roger Fisher and William Ury coined the term BATNA in their 1981 bestseller Getting to Yes: Negotiating Agreement Without Giving In. A party’s BATNA refers to what a party can fall back on if a negotiation proves unsuccessful.

What is the BATNA or Best Alternative to a Negotiated Agreement?
What is the BATNA or Best Alternative to a Negotiated Agreement?
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What is the BATNA or Best Alternative to a Negotiated Agreement?
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4,264
Date posted
Aug 19, 2020
BATNA - The Best Alternative To A Negotiated Agreement
Title
BATNA - The Best Alternative To A Negotiated Agreement
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2:11
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10
Date posted
Jan 10, 2022
BATNA The Best Alternative To A Negotiated Agreement
Title
BATNA The Best Alternative To A Negotiated Agreement
Runtime
2:11
View count
3
Date posted
Jan 18, 2022

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