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Investments glossary

Cost Per Click (CPC)


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\'\'It is therefore doubtful if President Mohammadu Buhari will be able to deliver his campaign promises to Nigerians if the price of crude oil which accounts for some 90% of Nigeria’s total export revenue and 75% of total consolidated revenue continue to hover around $50 per barrel between now and 2019.\'\' Chika Onuegbu in his 2015 paper titled “HISTORICAL OVERVIEW OF THE IMPACT OF GLOBAL OIL POLITICS ON CRUDE OIL PRICES, INVESTMENTS AND EMPLOYMENT RELATIONS IN THE NIGERIAN OIL AND GAS INDUSTRY”

— Chika Onuegbu

Also known as pay-per-click (PPC), cost per click (CPC) is a method that websites use to bill based on the number of times a visitor clicks on an advertisement. The alternative is a cost per thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.

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