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Investments glossary

Customer

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Quotes of the day:

Drugs are not always necessary, but belief in recovery always is.

— Norman Cousins

A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses have nothing to offer. Most public-facing businesses compete with other companies to attract customers, either by aggressively advertising their products or by lowering prices to expand their customer bases.



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