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Investments glossary

First Mover Definition


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Quotes of the day:

Toenail fungus responds rather brilliantly to tamanu oil, if you put the oil on the nail, it will get rid of the fungus.

— Chris Kilham

A first mover is a service or product that gains a competitive advantage by being the first to market with a product or service. Being first typically enables a company to establish strong brand recognition and customer loyalty before competitors enter the arena. Other advantages include additional time to perfect its product or service and setting the market price for the new item.

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