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Business strategies can interestingly be assimilated with medicinal drugs. There are no better or worse strategies. There are only adequately adopted business strategies or inappropriately selected and implemented strategies.
A franchisee is a small business owner who operates a franchise. The franchisee has purchased the right to use an existing business’s trademarks, associated brands, and other proprietary knowledge to market and sell the same brand, and uphold the same standards as the first business. Franchisees become owners and independent operators of third-party retail outlets called franchises.