Gamification

Gamification describes the incentivisation of people’s engagement in non-game contexts and activities by using game-style mechanics. Gamification leverages people’s natural tendencies for competition, achievement, collaboration, and charity. Tools employed in game design, such as rewarding users for achievements, leveling-up, and earning badges, are carried into the real world to help motivate individuals to achieve their goals or boost performance. There are many examples of gamification, the most well-known perhaps being frequent flyer rewards programs offered by airlines. The important measurable metrics of success from gamification include the level of engagement, influence, brand loyalty, time spent on an activity, and the game’s ability to go viral.