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Generic Brand


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The term generic brand refers to a type of consumer product on the market that lacks a widely recognized name or logo because it typically isn’t advertised. Generic brands are usually less expensive than their brand name counterparts due to their lack of promotion, which can inflate the cost of a good or service. These brands, which are designed as substitutes for more expensive brand name goods, are especially common in the food and pharmaceutical industry and tend to be more popular during a recession.

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