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Investments glossary

House Money Effect


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Quotes of the day:

Chains are chains even if made of gold, they just tie you.

— Patrick Mahony

The house money effect explains the tendency of investors and traders to take on greater risk when reinvesting profit earned via stocks, bonds, futures or options than they would when investing their savings or a portion of their wages. This effect presumes that some investors will increase their risk in a given trade by the use of mental accounting when they perceive they are risking money they didn’t have previously, but have gained through their interaction with the market.

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