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Investments glossary

Market Saturation


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Quotes of the day:

(The drugs) cause a reduction in the parasite so when the mosquito bites the person it doesn\'t transmit the disease.

— Neeraj Mistry

Market saturation is a situation that arises when the volume of a product or service in a marketplace has been maximized. At the point of saturation, a company can only achieve further growth through new product improvements, by taking existing market share from competitors, or through a rise in overall consumer demand.


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