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Mom-and-Pop


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Then one day, I saw bodies falling from the sky. I witnessed people dying. And that\'s when I decided to turn my life around[...] Being on tour for the first few years was bad. All we\'d do is get drunk and do drugs, but I loved it. Because I was doing something I loved with people I loved[...] And now, 2011, I have a beautiful baby girl and a caring wife and I get to perform for all my adoring fans every day. I am living proof that no matter how bad life gets, it gets better. I am Gerard Way and I survived. You will too.

— Gerard Way

Mom-and-pop is a colloquial term used to describe a small, family-owned or independent business. Mom-and-pop stores are often operations that struggle to compete with more substantial establishments, such as big-box retailers, who generally boast more buying power than smaller players. In the last few years, shop local and shop small have been used as slogans in marketing campaigns.


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