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Investments glossary

Offensive Competitive Strategy


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Quotes of the day:

All that glitters is not gold, and things that look warm are often cold!

— Yassine Aumerally

An offensive competitive strategy is a type of corporate strategy that consists of actively trying to pursue changes within the industry. Companies that go on the offensive generally make acquisitions and invest heavily in research and development (R&D) and technology in an effort to stay ahead of the competition. They will also challenge competitors by cutting off new or under-served markets, or by going head-to-head with them.

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