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Online-To-Offline Commerce


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Quotes of the day:

I believe that the great Creator has put ores and oil on this earth to give us a breathing spell. As we exhaust them, we must be prepared to fall back on our farms, which is God\'s true storehouse and can never be exhausted. We can learn to synthesize material for every human need from things that grow.

— George Washington Carver

Online-to-offline commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce (O2O), identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customers to leave the online space.


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