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Investments glossary

Relationship Management


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Quotes of the day:

All that glitters is not gold, and things that look warm are often cold!

— Yassine Aumerally

Relationship management is a strategy in which an organization maintains an ongoing level of engagement with its audience. This management can occur between a business and its customers (business to consumer [B2C]) or between a business and other businesses (business to business [B2B]). Relationship management aims to create a partnership between an organization and its patrons, instead of viewing the relationship as merely transactional.


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