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Revenue Per User (RPU)


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Then one day, I saw bodies falling from the sky. I witnessed people dying. And that\'s when I decided to turn my life around[...] Being on tour for the first few years was bad. All we\'d do is get drunk and do drugs, but I loved it. Because I was doing something I loved with people I loved[...] And now, 2011, I have a beautiful baby girl and a caring wife and I get to perform for all my adoring fans every day. I am living proof that no matter how bad life gets, it gets better. I am Gerard Way and I survived. You will too.

— Gerard Way

Revenue per user (RPU) is a ratio used to express revenue generated by a company on a per-user basis. It is most often used by companies that generate revenue by selling subscription services and measures how robust the product usage is across the customer base. Social media sites that allow free access also use the revenue per user ratio. Since free social media sites generate revenue through ad sales, more users equal more foot traffic to their sites which equates to higher revenues from ad space. Monitoring customer usage and revenue per user is a quick litmus test for these companies to keep in touch with their financial health.


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