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Investments glossary

Vertical Market


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Quotes of the day:

All that is gold does not glitter not all those that wander are lost.

— J. R. R. Tolkien

A vertical market is a market encompassing a group of companies and customers that are all interconnected around a specific niche. Companies in a vertical market are attuned to that market’s specialized needs and generally do not serve a broader market. As such, vertical markets typically have their own set of business standards. They may also have high barriers to entry for new companies.


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