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Investments glossary

Wide Variety

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Quotes of the day:

I gave Donald free rein, he has great vision, and everything he touches seems to turn to gold. Donald is the smartest person I know.

— Fred Trump

The wide variety strategy is a merchandising strategy that relies on an impressive range of goods to draw customers into the store. The old-fashioned five-and-dime store is a classic example of a wide variety strategy. In modern times, the controlled chaos of a dollar store may best illustrate the concept.



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