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Investments glossary

Value-Based Pricing


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Quotes of the day:

I wouldn\'t recommend sex, drugs or insanity for everyone, but they\'ve always worked for me.

— Hunter S. Thompson

Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product or service. Value pricing is customer-focused pricing, meaning companies base their pricing on how much the customer believes a product is worth.


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