Investments glossary

Vanilla Strategy

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Quotes of the day:

Reality is the crutch for people who can\'t cope with drugs.

— Lily Tomlin

A vanilla strategy is a common or popular approach to investing or decision making in business. Although the concept is relatively basic, many investors succeed by sticking with a simple, proven strategy such as passive investing through broad exchange traded funds. Similarly, businesses can succeed through plain vanilla strategies such as focusing business lines in areas where there is a clear competitive advantage. In business, however, a vanilla strategy must allow for some innovation as competitive advantage can weaken over time for many products and services.

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